Allstate Canada Group and its Employees Donate Over $1 Million to Charity in 2021

Cropped shot of person cupping their hands signifying giving back

On November 30, 2021, many Canadians recognized GivingTuesday – a time when people around the world rally for their favourite charitable causes. Allstate Canada Group (“ACG”) extended this movement for giving and volunteering throughout November with its Month of Goodness campaign, where employees were encouraged to make an impact on the communities and causes that matter most to them. The Month of Goodness represents the largest single charitable campaign the company runs. Thanks to the over $200,000 donated during the Month of Goodness campaign, Allstate Canada Group announced more than $1 million has been donated to charitable organizations across Canada in 2021.

As we approach the end of the year, the Good Hands Advice team wanted to look back on the community support programs Allstate and its affiliates ran.

Old Brewery Mission

Facade of the Old Brewery Mission Building

Allstate Insurance Company of Canada (“Allstate Canada”) launched a campaign in April in support of the Old Brewery Mission (“OBM”) in Montreal. Allstate Canada helped with the purchase of 28 beds for the men and women of the OBM Social Housing Program which included bed frames, mattresses, pillows and linens. By providing men and women with the tools and resources to customize their own beds, it will help to prepare them as they look to transition out of homelessness.

OBM works with Montrealers impacted by homelessness by helping to meet their essential needs while finding practical and sustainable solutions to end chronic homelessness.

COVID-19 Recovery and Relief

Woman volunteer delivering food groceries in paper bag during Corona outbreak.

It’s no secret that COVID-19 has had an impact world-wide. The pandemic has taken a particularly difficult toll on people who rely on the services and support from not-for-profit organizations. Whether it has been due to fewer volunteers, a decrease in donations or other forms of support, many charitable organizations have been disproportionately impacted by the pandemic.

Historically, Allstate Canada agents and employees have looked for opportunities to volunteer and donate to causes in their neighbourhoods. However, due to social distancing requirements, many found it particularly challenging to find meaningful ways to support charitable causes. To help address those difficulties, Allstate Canada provided $210,000 in donations to help support local charities focused on community recovery and relief efforts related to the pandemic or other social issues.

Habitat for Humanity

Habitat Homeowner with her kids

In September, Allstate Canada announced a new partnership with Habitat for Humanity Canada.

For one week in September, Allstate Canada ran a quote-for-donation campaign where $5 was donated toward building homes in five Habitat for Humanity communities for every insurance quote completed. The program resulted in a donation of $50,000, divided equally to communities in Southern Alberta, the Greater Toronto Area, Quebec, New Brunswick, and Nova Scotia.

Top-Tier Goodness Grant

Donation money jar filled with coins in front of holiday lights

Earlier this year, two ACG subsidiaries, Pembridge Insurance Company and Pafco Insurance Company, donated $100,000 to Canadian charities selected by their largest broker partners. Through the Top Tier Goodness Grant, donations were made on behalf of the brokers to over 50 non-profit organizations across the country. Many participating brokerages involved their staff and local communities in selecting organizations focused on nutrition, homelessness, health and the environment, to name a few.

Inclusion Canada

Inclusion Canada

Continuing its mission of fostering an environment of inclusion, involvement and empowerment for those who experience barriers to participation, Allstate Canada will be using its platform as one of the leading providers of prevention and protection services to help support Inclusion Canada with future campaigns aimed at helping to identify and educate Canadians on ableism and its effects on individuals living with an intellectual disability.

The Shoebox Project for Women

Shoebox Project

As part of Allstate Canada’s commitment to help raise awareness of the issues faced by women impacted by homelessness, for the sixth consecutive year , the company is supporting the Shoebox Project for Women. This year, Allstate Canada will be matching donations made on The Shoebox Project website ( between December 6-12, up to a maximum amount of $25,000.

Over the past five years, Allstate Canada and its employees have helped provide more than 6,500 gift-filled shoeboxes to women across Canada.

Throughout 2021, ACG employees have donated to various charities supporting a wide variety of causes, while also completing over 3,600 hours of volunteer service. To learn more about ACG’s social and community impact strategy visit