Allstate Canada 2021 Community Hero Award Regional Recipients

Announcement for Allstate 2021 Community Hero Award

Allstate Insurance Company of Canada has a corporate social responsibility mission of fostering an environment of inclusion, involvement, and empowerment for those who experience barriers to participation – whether it be within their community, career, or personal life. The company’s employees are proud to honour agents who embody this mission.

For the past seven years, Allstate Canada has identified individuals who go beyond their normal work responsibilities to support their local community as Community Heroes. We recognize five regional recipients and one national recipient with our Community Hero Award, and we’re excited to announce this year’s regional recipients!


Amy Mulryan
Business Development Agent, Timmins Agency

“I love making a difference. I want the way I live my life to make an impact, no matter how small. My volunteering has provided me with a significant way of doing so.”

Allstate Agent, Amy St-Amour

Amy is very active in volunteer activities that promote safe and secure communities. She was nominated as President of her local MADD chapter and has worked diligently to spread awareness of the impact of impaired driving through numerous community fundraising events. Amy is also an auxiliary police officer, holding the rank of constable, with her local police service. While the pandemic challenged her ability to be out in the community, Amy works with her team to implement virtual fundraising events leveraging the power of social media. Amy also gets involved in community initiatives organized by Allstate Canada corporate headquarters, such as the Shoebox Project and National Volunteer Week.


Michelle Zambri
Agency Manager, Vaughan Agency

“Volunteering is all about making a difference within the community. It’s an opportunity to practice altruism by helping others in need, which in turn allows for personal growth. A simple act of kindness can do great for not only you but for everyone you’ve impacted because of your commitment in making a difference in the lives of others.”

Allstate Agent, Michelle Zambri
Michelle is passionate about getting her team members involved in numerous community initiatives and encouraged them to switch to participating in virtual events during the pandemic. Through building a partnership with the local Longo’s grocery store, Michelle was able to double her agency’s donation to their local food bank and was recognized in local media for her contribution.





Kim Demchuk
Senior Business Development Agent, South Edmonton Common Agency

“Not only does volunteering give me the opportunity to give back to those who truly need it, it also allows me to get to know and connect with others. I love interacting with new people and learning their stories, and it gives me immense joy to be able to see how I can do my part to help others.”

Allstate Agent, Kim Demchuk

Kim volunteers her time and fundraises for causes that support adults with developmental disabilities at Leduc Linx, people experiencing homelessness at Leduc Hub, and others in need at the Jireh Centre. She also holds a voluntary leadership role with the Leduc Chamber of Commerce by serving as a Board Member. During the pandemic, Kim continued to support these causes through virtual events and fundraising.


Wayne Proudfoot
Business Development Agent, Moncton Mountain Road Agency

“To me, volunteering is a way of helping others and giving back to the community. I love volunteering as it allows me to work side by side with likeminded people towards a common goal. It’s also great way for someone to interact and meet with others in their community.”

Allstate Agent, Wayne Proudfoot

Wayne has supported many charities for more than 12 years, most of which focus on children and youth. Examples include the Progress Club, Sistema, Atlantic Wellness Centre, Boys and Girls Club of Moncton and Riverview, Livingston Outdoor Adventures and Habitat for Humanity. Most notably, Wayne volunteers in a leadership capacity as Treasurer of the Birchmount Home and School Association.


Roula Berberi
Business Development Agent, Faubourg Boisbriand Agency

“Volunteering is inspiring! It allows me to be a part of something bigger than myself; and at the same time, it helps me on my own personal journey of self-development.”

Allstate Agent, Roula Berberi

Roula is passionate about supporting several different causes, such as childhood cancer, hearing and visual impairment, the environment and hunger. She has volunteered with her local Lions Club for nine years and is currently fundraising to build an accessible park for people with disabilities in Montreal. Roula has held a variety of leadership positions with the Lions Club, that included serving as President of the Club for two years. Throughout the pandemic, Roula continued to support the initiatives she cares about through fundraising and virtual volunteer activities.


To learn more about Allstate’s community initiatives, visit

To learn more about the national recipient of the Community Hero Award, check out this article here.