Allstate Canada Scores an Extension in its Partnerships with Canada Soccer and Canadian Premier League

by The GOOD HANDS® Advice Team
March 11, 2021

Canada Soccer Allstate High Performance Clinic — Image taken at the Allstate High Performance Soccer Clinic in 2019

The company has worked closely with Canada Soccer since 2016 and the CPL since its inaugural season in 2019 to support the growth of soccer in communities across the country.

Whether it’s creating the first-ever online Allstate Soccer Show, organizing festivals, contests, prizes, clinics, player awards and more, Allstate Canada is proud to connect more fans with the beautiful game of soccer.

As such, Allstate Canada is excited to announce that it has extended its partnership agreement with Canada Soccer, the governing body for the sport of soccer in Canada, through 2024. Under the same agreement, Allstate Canada is partnering with the Canadian Premier League (CPL).

So What Does That Mean For You?

The partnership provides Allstate Canada the opportunity to continue holding some notable events from the past five years, including hosting the Allstate High Performance Soccer Clinics, The Allstate Soccer Show and a supporting presence at Canada Soccer’s Active Start Soccer Fests, as well as offer fun games, contests and prizes at Canadian National Team and Canadian Championship matches.

Allstate High Performance Soccer Clinics, in particular, are a much sought-after event, providing 10-15 year old high performance players the opportunity to interact and learn from members of Canada Soccer’s National Teams.

What Does The Future Hold For Events?

“COVID-19 might mean we have to change how soccer fans join Allstate in connecting with professional players, the clinics, festivals, and events, but we are rising to meet that challenge,” says Marcelo Regen, Vice President, Allstate Brand Innovation & Chief Customer Officer. “For example, The Allstate Soccer Show evolved from a planned in-person event into a live, online experience in August, 2020 and enabled thousands of Canadians to interact with some of the biggest names in soccer. We’re looking forward to working with our partners to give Canadians many more opportunities to celebrate the sport in the future.”