Allstate Canada Scores Soccer Partnership with Toronto FC

Toronto FC v Impact de Montréal Canadian Championship September 2019. Photo Credit: Martin Bazyl

Toronto FC v Impact de Montréal Canadian Championship September 2019. Photo Credit: Martin Bazyl

Allstate Insurance Company of Canada is pleased to announce that it will be an official insurance partner of Toronto FC for the 2021 season. The new partnership expands the company’s support of Canadian soccer at every level, building upon existing relationships with Canada Soccer, the Canadian Premier League and Club de Foot Montreal.

What does this partnership entail?

Allstate Canada and Toronto FC will be working together to help soccer fans celebrate the game they love.

Saves Donation Program: For each save made by a Toronto FC goalkeeper during the 2021 regular season, Allstate will donate $100 (until maximum donation amount of $10,000 is reached) to the MLSE Foundation. The funds will go to support the foundation’s mission of “improving the lives of youth by building facilities, giving to sustainable programs and empowering youth through sport and recreation.”

Save of the Match: Allstate Canada will sponsor the “Save of the Match” announcement after each Toronto FC win, across the team’s social media platforms, throughout the season. Follow Toronto FC on Facebook, Instagram and Twitter to stay connected with match updates!

Player Appearances at Upcoming Allstate Events: The Allstate Soccer Show brings together soccer lovers of all ages with professional athletes from MLS clubs, CPL clubs, Canada Soccer Men’s and Women’s National Teams, as well as Legends from Manchester United. The 2021 Allstate Soccer Show will happen online and fans of the sport will have the opportunity to win prizes, participate in contests, listen to player panels and presentations, and meet the players! Two starting players from Toronto FC will make an appearance at this year’s Allstate Soccer Show. Visit for more information and to register for free.

“As a supporter of Toronto FC for many years, we’re honoured to have incorporated this team into our roster of Canadian soccer organizations Allstate Canada is proud to support,” says Marcelo Regen, Vice President, Allstate Brand Innovation & Chief Customer Officer. “Through this partnership, we’re also proud to be able to support the MLSE Foundation. As Allstate Canada continues its mission of fostering an environment of inclusion, involvement and empowerment for those who experience barriers to participation, we’re committed in supporting the MLSE Foundation as they work towards helping youth reach their potential and creating a more equal playing field for all.”

In addition to Allstate’s newest partnership with Toronto FC, working alongside Club de Foot Montreal, Canada Soccer and the Canadian Premier League, over 900 Allstate agents are committed to supporting soccer and its players at every level – from community events to national teams.

To learn more visit