What Do Canadians Want in a Job?

Women employee working from home

Have you thought about your career goals in the past year? Do you feel you could be happier in a new job? If so, you are not alone. A recent survey suggests many Canadians may be re-evaluating their work and what is truly important to them.

Canadians are on the lookout for a career change

According to a Léger survey[1] commissioned by Allstate Insurance Company of Canada (“Allstate Canada”), 55% of working Canadians who responded thought about looking for a new job at least once between May and November of 2021. And 11% of them had this thought every single day. The survey also revealed what Canadians are searching for in terms of attributes for a potential new employer, some of which you can probably relate to.

What qualities are you looking for in a dream job?

According to the survey, after competitive salary, work-life balance (49%), flexible hours (37%) and the option of working remotely (22%) are some of the most important attributes in the eyes of working Canadians. Interestingly, these qualities were already part of Allstate Canada’s culture before the pandemic.

Other work-life balance programs that Allstate Canada employees can access include meeting-free days, summer hours and an Annual Wellness Allowance to be used at the employee’s discretion – for gym memberships, home office equipment, music lessons and more. These types of programs were introduced to help employees spend quality time outside of work, as part of a dedication to mental and physical wellness.

The survey revealed other interesting bits of information, such as working Canadians are looking for open and honest communications with their leaders (54%). As Barb Hupman, Allstate Canada Vice President of People, Culture and Communications, said, “A healthy corporate culture is a priority for Allstate and is one of the most common reasons employees say they enjoy working here. We nurture that culture with regular, two-way communication touch-points at the enterprise and department levels, a commitment by the leadership team to be accessible and action-oriented on employee feedback.”

According to a report by the Conference Board of Canada, growth in the finance and insurance industries outpaced all industries in Canada from 2011 to 2020. In fact, the Insurance Bureau of Canada announced that the property and casualty insurance industry employed 130,100 people across Canada in 2020. And the Government of Canada expects these trends to continue to rise in the next six years.

The Conference Board of Canada’s report also revealed that the finance and insurance sector is one of the top industries when it comes to representation of women. Interestingly, seven of the 11 members of the leadership team at Allstate Canada are women.

Our business – and team – is growing!

Allstate Canada is a company that is both established and experiencing strong growth. The company has been serving Canadians since 1953, but in the last decade, its workforce has grown by over 62% to over 3,000 employees. It also protects over 1.4-million homes and vehicles, a number that’s doubled since 2010.

Insurance plays an important role in Canada. Allstate Canada’s products help customers protect the people and the things that matter most in their lives. It’s a role that employees can take great pride in.

To see our list of current job opportunities or to learn more about working at Allstate Canada, please visit our Careers page.

Disclaimer: This information has been provided for your convenience only and should not be construed as providing legal or insurance advice.


[1] Web survey conducted by Léger from October 29th to November 1st, 2021, among a sample of 1,554 Canadians, aged 18 and over, who could speak English or French.