If there is one brand that has been kicking it out of the park in Canadian soccer, it’s Allstate. Over the past 12 years, the company has gone full throttle in supporting the beautiful game — from grassroots events to the national soccer stage — and fans across the country are passionate about its involvement. Whether it is cheering on the Canadian Men’s and Women’s National Teams, backing the Canadian Premier League (CPL), being a proud sponsor of CF Montreal since 2014, or hosting The Allstate Soccer Show annually, Allstate is a proud Canadian Premier League sponsor of soccer at every level. As true fans of the game, they are committed to growing the sport and connecting with communities across the country through sponsorships.
Champions of the National Game
Allstate is the official home and auto insurance partner of Canada’s Men’s and Women’s National Teams, and this year they are celebrating 10 years of partnership — marking the longest standing insurance partner of Canada Soccer. As enthusiastic fans of the sport, Allstate agents are present at both friendly and international tournaments played on home soil in the communities they serve, from Ontario, Alberta, Quebec, Nova Scotia, to cheering alongside fellow fans in New Brunswick.
Supporting the Next Generation of Soccer Fans
Allstate’s commitment to soccer goes beyond matchday fun. Allstate proudly supports the game through initiatives like the High-Performance Soccer Clinics, where young athletes (ages 10–15) play soccer with national team legends like Canadian professional players Christine Sinclair and Jonathan Osorio.
Also, the Canada Soccer Grassroots Soccer Fest brings the joy of the game to kids under 12, introducing them to soccer through fun-filled activity days for both children and their parents. With mini fields, simplified rules, and a big focus on fun and sportsmanship, it is all about learning the game in a playful, inclusive environment.
Furthermore, Soccer Fest gives Allstate agents a unique opportunity to connect with families in their local communities. In 2025, Allstate employees attended 39 youth soccer events nationwide, giving away team-branded gifts and inviting families to enter a contest to win a trip to Orlando and a theme park of their choice.
For updates on future Soccer Fest, make sure you follow your local Allstate Agency Business Page on Facebook!
Celebrating Greatness Between the Posts
The Allstate Good Hands® Award highlights the best save by a Canadian National Team goalkeeper during international play – chosen by fans, for the fans. It is a celebration of clutch moments and incredible reflexes that define the game.
The most recent award went to Kailen Sheridan for her spectacular save in the 90th+ minute of the Quarter-Final match at the Concacaf W Gold Cup, held at BMO Stadium.
⚽ Expanding Soccer in Canada / Premier League Power Moves
In 2019, Allstate took its game to the next level – becoming an official sponsor of the Canadian Premier League (CPL).
With a ‘Made in Canada’ focus, the CPL has created a crucial development pathway for young Canadian players, offering opportunities that did not previously exist. Allstate is proud to support this growth through engaging content like branded postgame interviews and the weekly “Save of the Match” highlights during the regular season.
Fans can catch every game and follow their local team on One Soccer too, and with it being playoff season, keep an eye out for Allstate during matchdays. Allstate teams were on-site in Ottawa for the finals to celebrate the season with fans across the country.
The Canadian Premier League continues to grow its presence across Canada, strengthening its role as a professional platform for homegrown talent. Allstate is proud to support this exciting journey, especially with the league’s upcoming expansion into Quebec in 2026.
⚜️ CF Montréal & Beyond
Allstate has supported CF Montréal (formerly Montreal Impact) since 2014, making it the team’s longest standing soccer partnership. This relationship has enabled players from the club to participate in The Allstate Soccer Show events and promotional campaigns.
At the start of every season, Allstate is the title sponsor of the team’s preseason training camp. Once the season starts, you can find their permanent presence, La Terrace, at Stade Saputo, where you can enjoy a bite to eat and lounge with friends. Also, for four matches during the season, Allstate agents will be on-site, giving you the chance to play Allstate’s Plinko for a shot at exciting prizes—including a co-branded CF Montréal scarf or mini soccer ball!
If you’re in Ontario, Halifax or Alberta, Allstate brings the excitement to matchday!
- Test your skills on the high-performance soccer wall in Ontario
- Join the fun with kicking games and giveaways in Halifax and Alberta
Plus, one lucky family of four can have their seats upgraded with our Move of the Match, and fans can catch a t-shirt during our pre-game toss.
🎉 The Allstate Soccer Show (TASS): A Fan Favourite
If you have not been to The Allstate Soccer Show, you are missing out! As fans of soccer, Allstate wanted to ensure that all soccer fans had the ability to connect with the sport beyond the pitch. As a result, The Allstate Soccer Show was created in 2018, and has become an annual event for soccer lovers and families. This event creates buzz with its meet-and-greets with soccer stars and legends from the National Teams, CF Montréal, the Canadian Premier League, and more! Plus, there are exciting events for attendees including interactive zones, giveaways, and athlete panel discussions.
Allstate recently held the 7th edition of The Allstate Soccer Show in Laval, Quebec, and the energy was electric. From autograph lines to engaging panel interviews, the event spotlighted everything from representing Canada on the international stage, to the rise of soccer in Quebec, the dawn of Professional Women’s soccer, and yes – even the small matter of Canada co-hosting the biggest sporting event in the world in 2026 😉.
The Allstate Soccer Show has been run in virtual as well as in-person models in Toronto, Calgary, and Montréal (Laval), providing unparallelled access for fans, bringing soccer closer to families and future stars across Canada. Allstate cannot wait to welcome you at next year’s special event in Toronto.
Final Whistle
From national pride to local passion, Allstate truly believes that soccer is more than just a game—it is a community. With enthusiastic support at both the national and local level, it is proud that its creative activations and fan-first approach have made the company a true MVP in Canadian soccer.
So next time you are watching a match, attending a clinic, or scrolling through your feed, keep an eye out for Allstate. They are not just protecting homes and cars — they are protecting the future of Canadian soccer.
Follow @allstatecanada and @soccershowsocial on Facebook, Instagram, X and YouTube for more player interviews and giveaways as we gear up for the biggest sporting event in the world!
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