What matters most to Canadians (aside from their loved ones of course)? That’s the question we set out to answer when Allstate Canada polled people from across the country with our “Most Valuable Possessions” survey. What came back is an illuminating portrait of what Canadians are passionate about, what they’re investing in, and what they value.
Here, we take a detailed look at the top three categories of possessions that Canadians say are most important to them: their homes, their personal keepsakes, and their technology. We also look at how things break down along gender, regional, and generational lines.
Here’s what we found:
According to Canadians, home ranks above all else in terms of value. Whether it’s investing in renovations, saving up for a house to put down roots and grow a family, or just adding a fresh coat of paint, Canadians care about the places they live.
Keepsakes and personal heirlooms are the possessions that tell a story about who we are. They help us feel connected to our families, our friends, and culture. It’s no surprise that these things mean so much to Canadians, and why they rank them as the top possessions they would rescue in an emergency.
Our world gets more and more connected every day, and the devices we use impact how we work, how we socialize, and how we live. Judging from the importance Canadians place in their personal technology, they aren’t about to be left behind.
These are just some of the things we’ve learned about Canadians and their most valued possessions. Learn more here.
Download the full infographic here.