Safe Driving Study 2017: How Does Your Community Rank? [Infographic]

Safe Driving Study 2017: How Did Your Community Rank? [Infographic]

Now in its 9th year, Allstate Canada’s Safe Driving Study takes a look at the way Canadians are driving. By studying customer car collision data in 93 communities across four provinces (ON, AB, NB, and NS), and comparing current findings with our previous study from 2013-2015, we’re able to see which cities have the safest roads, as well as identify the trends Canadian drivers should be aware of.

Overall, we found collisions are on the rise, up 2.5%. And, alarmingly, the most severe accidents are involving pedestrians and cyclists. This could be due to our roads becoming more crowded than ever, making it extra important for drivers to stay focused behind the wheel. This is especially true with the arrival of winter, its unpredictable road conditions, and scarce daylight hours. In fact, we found that winter months like December, January, and February, see the most auto collision claims, and that it is riskier to drive on busy weekdays (like Friday) than on the weekend.

In the infographic below, you’ll find insights from our study, as well as tips and advice for drivers, cyclists, and pedestrians alike when it comes to sharing the road and avoiding distractions.

Nova Scotia

While Nova Scotia took the 4th place standing in our 2017 study, and the capital city Halifax ranked as the community with the highest number of collisions (at 7.9%), the province did experience a significant decrease in collision frequency overall (down 4.1% since 2015). Another interesting finding was that it is also the only province surveyed where collisions, while turning or at intersections, were more severe than head-on or collisions with parked vehicles.


New Brunswick

New Brunswick kept its crown as the safest province among the four we analyzed, with a national collision claims average of 5.0%, dropping 6.5% since our last study, which is also the highest decrease of any province we saw.



Ontario may have slipped to 3rd place this year, with an overall increase in its collision frequency rate of 4.07%, but the province is also home to the community with the lowest collision frequency across the country (way to go, Hamner!!). Not to mention that four of the five communities with the greatest decrease in collision claims since our last study were Ontarian (Garcon, Stittsville, Val Caron, and North Bay).



Alberta’s collision frequency dropped by a full 5.7%, which helped the province jump from 3rd to 2nd place, when compared to the previous two years of data. It is also home to three of the five safest markets identified based on collision claims (Spruce Grove, Lethbridge, and Medicine Hat). However, collisions with parked vehicles were higher in Alberta than other provinces.


Nationally, collisions are on the rise, and the people most at risk are pedestrians and cyclists. Which means collisions aren’t just about the risks faced by drivers, they pose a real danger to everyone sharing the road. But if Canadians, whether behind the wheel, on their bikes, or on foot, take the necessary steps to stay focused, alert, and follow the rules of the road, we can make Canada’s roads a safe place for everyone.

Click here for a downloadable version of the full infographic.

*The 2017 Safe Driving Study looks at Allstate Canada collision frequencies for 2015-2017 and also compares them to data from 2013-2015. Collision frequency refers to a percentage of vehicles insured by Allstate Canada involved in a collision that resulted in a claim.